The company is a leading player in Indian mutual funds market.

The engagement, led by Prosares’ DigitalXP practice involved design, development and implementation of a high-engagement web portal serving multiple audiences and personnas visiting the portal, including prospects, customers, vendors, employees, agents, investors, etc.

The solution also involved seamless integration with the company’s transaction systems to enable self-service for customers, agents and other stakeholders.

The engagement also involved regular maintenance of the portal, proactive monitoring of analytics and constant optimization of the portal’s performance in respect of Search Engine rankings, response times and content relevance.